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Startup Branding Strategies for Value Engineering

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Typically, the process of branding starts from the naming of a company to designing a meaningful logo, creating compelling product/service narrative and also how it fulfills a social lack (in the case of a niche and new product). Startup strategists know that the value of a brand increases when customers can enjoy the product/services vis-à-vis… Read More »Startup Branding Strategies for Value Engineering
Could Happiness be a consolidation of culture, compensation, and collaboration 1

Happiness Poll Rates Culture, Compensation, and Collaboration

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In Glassdoor’s 11 of The UK’s Top Companies With Amazing Work-Life, you’ll come across features like culture, work environment, and flexibility of their employer on which employees have rated their workplaces. The above finding is not something rare; there are numerous studies (including a previous article we authored) explain how employee happiness contributes to workplace… Read More »Happiness Poll Rates Culture, Compensation, and Collaboration