On the road, we all dread the traffic, but on our business website, it is a must. But how do we drive traffic without a great content marketing strategy? Let’s admit it that product/service alone will be of no help if there is no content to take it to the market. So, how do you do it better, how can you drive sales with a simultaneous focus on branding? Below listed are the eight content marketing tips for businesses to focus on in 2019.
1. Write Unique Content
For your content to succeed on the Internet, it has to be unique. It is one of the primary parameters observed by any successful content writer. Often this need for generating exclusive content overwhelms businesses, and they end up publishing content with no real value. Rehashing content serves to a certain degree but not always. For a business website to command domain authority, there has to be innovation.
2. Social Content Marketing
The most convenient and conventional medium of releasing content is a text blog. But for a successful content marketer, a text blog is not the only platform to consider. Along with blogging on a business website, social media is another important venue. Most businesses take social media channels very casually and do not consider them having any impact on website traffic. Matter of fact, LinkedIn and Facebook can be significantly leveraged for micro-blogging.
3. Create Standalone Content
Creating content solely to promote your business offerings is not at all a great idea. The brand perception that such content will build will be a negative one. When planning your content calendar, insert content pieces that promote industry thought leadership. Do not treat your content as a mere appendage to your product but an emulsifier. Try this strategy, and your content marketing will inevitably shape up with authority.
4. Relevant Content Marketing
Here, we would like to highlight two things. First, do not produce content simply because you have to dump some content on your website. So creating relevant content is the key. Second, relevant content should not mean writing about your domain only. You can tap into various reviews and grievances that permeate your industry, and build content around that. You can incorporate your customer concerns into your content to hike real engagement.
5. Create a Content Calendar
In point no. 3, we’ve mentioned “Content Calendar.” What is a content calendar? Typically, a blogger logs in to their blogging account and creates an instantaneous post. Sometimes this spontaneity can lack far-sighted planning. You’ll need to create a content calendar through proper planning. Look for the trending keywords, key-phrases, and event opportunities. Once you have all the data, then create a schedule of titles and venues for their promotion.
6. Diversify Content Strategy
Can you B2B blogging be made interesting? We highly recommend a Google search, and you’ll find a plethora of strategies on how you can make your content enjoyable. Most businesses try to drive engagement through bland reading material which fails almost always. Take help of a content strategist to diversify your content in the form of videos, infographics, presentations, and images. This will automatically give rise to engagement.
7. Metrics for More
Here we come to the most successful analytics platform on the Internet, Google Analytics. Although many know about it, but only a few can make sense of the data it generates to help you streamline your content strategy. Every time you are set to publish a new blog, look up for the SEO report on the previous one for improving Google ranking. You can also run a competitor traffic analysis here. Do not forget custom UTM codes for every content posted via Facebook, Instagram, LinkedIn, and Twitter.
8. Cause for Content Marketing
Cause for Content Marketing may sound new to you but try and take a 10000 feet view of your business and figure out if it is making any noticeable impact. Try and understand the sentiments that bring people to your products (or services). Try and map larger causes that move people to action and see if you can strategically position your brand at that juncture. To do so, pick the top causes that you care for and weave that in every content you bring out to market your offering.
The eight strategies shared above will surely improve your content marketing, and you can expect better results that’ll drive your ROI. A great content marketing strategy not only boosts sales but also helps in building and retaining a loyal customer base. If you need that sale to happen, do not try to sell. Instead, focus on driving value, demand will board at its convenience.